Product Innovation Idea: Google Extension
People are always looking up the weather. People are always looking for something new to eat. Using real time search data, we integrated the two top searches and created a new way to look at food and weather data relationships.
We were tasked to revitalize a retail environment. Once upon a time, Fuddruckers was an ultimate destination for a kid– from a birthday parties to the celebratory stop-over after every baseball game. Now the iconic restaurant has become yet another gas station chain restaurant.
Fuddruckers has always marketed itself as the worlds greatest hamburger. but with the sudden expansion of burger competition, Fuddruckers can no longer own this conversation.
- Following the recession, restaurants had to reassess all aspects of their business.
- The category became extremely competitive and brands had to be agile.
- This gave birth to a new generation of fast casual brands who have upped the ante in terms of dining experience
BUT THERE WAS A BIGGER PROBLEM.
Target: Family Through Food
These folks make eating dinner with their family a priority (3x+ a week)
Dual working households that don’t have as much time to cook but still value spending that time together
Who have decent disposable income because we know eating out is expensive
Who have kids aged 1-15
WE FOUND THE SOLUTION IN FUDDRUCKER NOSTALGIA
“Fuddruckers is an institution, it’s a place I always went as a child.”
“Haven't been since I was a kid. I just remember huge burgers and milkshakes and my parents taking me there. It always felt like a treat.”
“We used to go there for birthdays as a kid. There was one on Broad Street and it had an arcade, pinball, a bunch of entertainment memorabilia so for a little kid it was awesome!”