LOGO.png

Product Innovation Idea: Google Extension

People are always looking up the weather. People are always looking for something new to eat. Using real time search data, we integrated the two top searches and created a new way to look at food and weather data relationships.

Details

 
 
Weather app which tells you what food is popular near you, also any other city in the world. And if you are craving for the same just order from the app.

Weather app which tells you what food is popular near you, also any other city in the world. And if you are craving for the same just order from the app.

Team: Lizzy Hopkinson (CW), Kelly Lockwood Padgett (XD), Jake Broglio (AD), Hector Rivas (AD), Christin Johnson (Strategist) and Surabhi Batra (CBM)

---Collapse Till here---

REVITALIZING FUDDRUCKERS

We were tasked to revitalize a retail environment. Once upon a time, Fuddruckers was an ultimate destination for a kid– from a birthday parties to the celebratory stop-over after every baseball game. Now the iconic restaurant has become yet another gas station chain restaurant. 

 

Fuddruckers has always marketed itself as the worlds greatest hamburger. but with the sudden expansion of burger competition, Fuddruckers can no longer own this conversation.

Details

CATEGORY BACKGROUND

  • Following the recession, restaurants had to reassess all aspects of their business.
  • The category became extremely competitive and brands had to be agile.
  • This gave birth to a new generation of fast casual brands who have upped the ante in terms of dining experience

BUT THERE WAS A BIGGER PROBLEM.

Technology, which is meant to connect us, is simply driving us further apart at home. Once family-safe institutions have pivoted in order to attract millennials. And because a child's behavior is linked to embarrassment, parents are avoiding dining out at all costs.  It would seem as though families have nowhere left to turn.

Technology, which is meant to connect us, is simply driving us further apart at home. Once family-safe institutions have pivoted in order to attract millennials. And because a child's behavior is linked to embarrassment, parents are avoiding dining out at all costs.  It would seem as though families have nowhere left to turn.

Target: Family Through Food

These folks make eating dinner with their family a priority (3x+ a week)

Dual working households that don’t have as much time to cook but still value spending that time together

Who have decent disposable income because we know eating out is expensive

Who have kids aged 1-15

WE FOUND THE SOLUTION IN FUDDRUCKER NOSTALGIA 

“Fuddruckers is an institution, it’s a place I always went as a child.”
“Haven't been since I was a kid. I just remember huge burgers and milkshakes and my parents taking me there. It always felt like a treat.”
“We used to go there for birthdays as a kid. There was one on Broad Street and it had an arcade, pinball, a bunch of entertainment memorabilia so for a little kid it was awesome!”

Takeaway: An institution of childhood, not burgers.

Fuddruckers was founded on crazy. It’s chaos, but it’s also camaraderie. Sure, your family is messy and imperfect. But it’s yours. Each member is different. You all have different interests, but when you fit the puzzle pieces together it makes a beautiful scene. It makes a Fuddruckers. 

You’ll always have a table here. 

Each Fudd has a unique style to him, and that reflects in the the rotating themes. To ensure every family member feels as welcome as he does at home.

Each Fudd has a unique style to him, and that reflects in the the rotating themes. To ensure every family member feels as welcome as he does at home.

Individually themed booths and an interactive table to engage all members with Fudd games and contents, with ordering and paying features, so the table is the heart of the family.

Individually themed booths and an interactive table to engage all members with Fudd games and contents, with ordering and paying features, so the table is the heart of the family.

Team: Eric Anderson (Strategist), Wes Ruff (AD), Andrew Jones (AD), Maddy Baldwin (CW), Matt Waronker (CW) Stanley Hines (XD), and Surabhi Batra(CBM)

---Collapse Till here---